Portfolio
A Spanish voice among international brands
I’m not new to localization. Over the last years, I’ve helped dozens of brands get to Spain through an enhanced communication strategy. Here you have some of them.
IEM Business School
Education
Digital Marketing, UX and Social Media Teacher
IEM Business Digital School
is a Spanish business school known for its practical, industry-driven programs in digital marketing, business, and technology.
Being a teacher across three Master’s programs—Digital Marketing, UX/UI, and Social Media—sharing real industry experience with dozens of students each year with practical sessions focused on copywriting, UX Writing, and digital communication.
Canva
Design
Spanish Localization QA Copywriter
Canva is a global design platform famous for making professional design accessible to everyone through simple drag-and-drop tools and thousands of ready-to-use templates.
As a Spanish QA Copywriter, reviewing brand content to ensure it sounds natural in Spain and aligns with Canva’s style guidelines, including videos, static assets, and seasonal campaigns.
Channable
Marketing
Spanish Localization Copywriter
Channable is a leading e-commerce platform known for helping brands and retailers automate product feeds, manage marketplaces, and scale multichannel online sales.
As a Spanish Copywriter, I’m responsible for adapting Channable’s website content for the Spanish market, including landing pages, case studies, blog articles, newsletters, and other marketing materials.
Roadsurfer
Travel
Spanish Content Writer
Roadsurfer is Europe’s leading campervan rental company, known for its fully equipped vans and flexible road trip experiences across the continent.
As a Content Writer for the Spanish market, I propose and write dozens of travel and camper-related articles tailored to Spain, while also localizing selected content from other markets.
Checkout.com
Fintech
Spanish Localization Copywriter
Checkout.com is a global payments platform trusted by many of the world’s fastest-growing digital businesses to process, optimize, and scale online payments.
As a Spanish Copywriter, I localize blog articles and selected landing pages, ensuring the content sounds natural, clear, and relevant for the Spanish audience while maintaining Checkout.com’s tone of voice and communication style.
HelloFresh
Food
Spanish Localization Copywriter
HelloFresh is the world’s leading meal kit company, famous for making home cooking simple and enjoyable by delivering fresh ingredients and chef-designed recipes to millions of households.
As a Spanish Copywriter, I localize copy for TV campaigns, social media, email marketing, customer communications, and UX writing, ensuring the brand’s tone feels natural and engaging for the Spanish market.
Rhino Africa
Travel
Spanish Content Manager
Rhino Africa is Africa's leading luxury safari company, helping travelers all around the world discover the continent.
As a Spanish Content Manager, the main focus is the consistency of all the content for the Spanish Speaking market. This includes website, blog (with various high-ranking articles on Google), emails and social media content.
Under Armour
Fitness
Spanish Localization & QA Copywriter
Under Armour is one of the top world sport brands in the world. The goal is clear: make athletes better.
Working as part of a dedicated freelance team, transcreating and reviewing promotional content (TV ads, Social Media, CRM, etc.) to localize the international strategy into the specific markets.
CarNext
Automotive
Spanish Copywriter
CarNext ’s mission is easy to understand: making buying a second hand good car easier than ever.
Creating from scratch over 200 product descriptions for different car models and brands, specifically for Spain and with a strong SEO focus.
Grover
Fintech
Spanish Senior Copywriter
Grover is a German strartup unicorn ($1 billion in funding) that allows you to subscribe to the best tech for a monthly price, leading a new way of circular economy.
Being the voice of Grover for Spain, creating a Spanish brandbook and effective copy and UX writing for different content channels (CRM, website, ads, etc).
KAYAK
Travel
Spanish SEO Content Writer
KAYAK was a pioneer in the metasearch for travel, offering all the information you need to find the right flights, hotels, rental cars and vacation packages.
Creating new content articles about travelling and curating past ones, updating the copy and adapting it to the tone of voice.
Mr. Wonderful
Gifts
Spanish Creative Copywriter
Mr. Wonderful has been creating products to spread joy and happiness all over the world. You can find them in a thousand of shops and superstores all around Europe.
Creation of viral quotes and ideas for Instagram (+2M followers) and different products (mugs, stationary and gifts).
Capital.com
Fintech
Spanish Localization Copywriting & UX Writing
Capital.com is a multi-award winning global investment trading platform with access to over 6,400 international markets.
Localization of all the content in the app, website, push notifications and email communications
Meetic.com
Relationships
Spanish SEO Content Writer
Meetic is one of the first and biggest online dating communities, helping millions find their soulmate.
In partnership with the agency WeLoveWords, the main focus was to edit and localize several long form SEO articles for Meetic’s blog, with specific content for different audiences and cities in Spain.
Big Bang Conversion
Marketing
Copywriting Teacher
Big Bag Conversion is the biggest copywriting online school in Spain, with different programs that help you boost your online business and improve your sales.
Being a Teacher and mentor for different programs at the School, including mentorship of advanced groups and hosting several Masterclasses about Email Marketing, Strategy, Content Writing and more.
Memmo
Marketplace
Spanish SEO Content Writer
Memmo offers personalized video messages from celebrities in different fields (cinema, sports, music, etc.)
Localize ideas and create specific new SEO focus content for the Spanish market.
Statera
Finance
Spanish Copywriter
Statera was founded by Habib Shammas and Laura Muntanyà to help foreign investors develop their life goals and business projects in Spain.
Write the content for Statera Spanish site, with a strong focus on develop a new brand for a specific, high ticket audience. We also developed other marketing materials.
ActiveCampaign
Marketing
Spanish SEO Content Writer
ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, chat messaging, web analytics and a CRM platform.
Together with FlyingCat Marketing Agency, creating brand-new long form SEO articles based on an in-depth research and sharing best practices, ActiveCampaign features and trends about email marketing.
*I have signed an NDA with some clients, so I can’t mention them here or show you all of the work.
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